Problem: With 30% of women not being able to identify the clitoris, and men being more than twice as likely to orgasm during sex than women, there is no surprise there is a disparity between the sexual of women and men. Unfortunately this is a result of lack of education resulting in shame, and silence surrounding sex and female pleasure.

 

Insight: For years, books have been a form of escapism and education for women behind mens backs. 

 

Solution: Penguin will create a safe, shame free space for women to escape and explore self- pleasure through erotica, aiding them in finding their happy ending.