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Dissertation Work , 2021

Problem: Boots is well known in beauty & healthcare, but unfortunately not for a Gen-Z audience who only associate it as a pharmacy. 

 

Insight: Gen-Z don’t have a dedicated space for their sexual health needs, particularly with funding being cut across the country. 

 

Solution: Using Boot’s knowledge and resources, they will launch Sex & You, a sexual health service that will transform the sexual health space on the high street. 

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