Brief: To engage young people with NCS, whilst using Unboxed Festival to create an exhibition like no other.

 

Problem: Due to a shift in cultural priorities in recent years, creative subjects in schools have taken a backseat, and our young people are looking for culture and creativity elsewhere.

 

Insight: TikTok is the biggest platform amongst young people today.

 

Solution: Using Tiktok’s duet feature, NCS will embody the spirit and culture that young people create online. They will be able to write their own lyrics about the things that are important to them using the melody written by one of our 6 music stars.