Problem: With 58% of UK consumers willing to pay more for environmentally sustainable products, there’s a huge opportunity for brands to show that being eco-conscious is on there agenda. We have a monumental problem with greenwashing… where brands and businesses mislead consumers by falsely claiming to be more eco-conscious than they actually are.

 

Insight: UK consumers are falling victim to greenwashing as they don’t know the problem exists. 

 

Solution: The Big Green Wash. An initiative partnered with Google, to educate and bring awareness consumers, to help them make their own decisions and demand transparency in brands going forward.